Proven programs result in streamlined success
We will not just fill your store with balloons. We will partner with you on proven, program-focused balloon marketing and merchandising solutions that are based in real market data. With Allen Associates, we help you manage the entire category, so you are not just selling balloons, but building a successful balloon program.
We realized long ago that our customers are savvy, educated retailers who want a relationship with their balloon vendor that goes beyond the basics to –
Create more sales with less labor
Generate higher margins and profits
Align perfectly with your brand image
Keep customers coming back again and again
Simplify and streamline all aspects of your balloon category
Custom Designed Programs
Over the years we’ve listened to our customers and responded to their needs. While we have learned what works for our customers, we realize that no two programs are the same and no two retailers or supermarkets are alike. You are unique… we get it. So the way we design programs are as unique as our customers, creating even greater individualized success.
No other balloon supplier does all that we do –
- Rocket Ship Total Balloon Category Management – boosting sales up to 60%
- Controlled inventory mix – we update custom programs about every 18-24 months, allowing for your stores to sell through their inventory, while also providing the newest license and product releases on a seasonal basis to keep things clean.
- Merchandising and mixes by category (birthday, baby, get well, holiday, etc.) – based on research and sales
- Guaranteed Sale
- No obsolete Inventory, ever again – Our customers have the cleanest inventory in the industry
- Reduced shrink
- Up to 75% lower labor costs
- Longer-lasting balloons – that cost less overall – resulting in far greater sales & profits
- New store set-up program – so you start right and stay that way
- Custom balloon catalogs – created solely for you to minimize inventory and maximize sales
- Nationwide helium delivery
- Allen University – how-to videos, in-person meetings, printed, digital, and online guidance and reference
We promise: You will feel the passion we have for our partners and their success.
It shows in how we approach what we do and the innovative, successful ways we partner with our customers. We’ve been mastering balloon programs for the supermarket industry since 1982, honing our programs and creatively innovating in ways designed to help your bottom line, brand, and customer relations.
We promise you: No one can make your balloon business take off like Allen Associates can.
The numbers tell the story
- Over $1,500,000 in obsolete holiday product that no longer had to take up valuable space in the off-season
- $500,000 in credits for obsolete inventory from previous vendors
*As reported by Allen Rocket Ship Total Category Management. Data on file in the last ten years.
20% reduced shrink*
25% increased gross profits with some customers reporting more than 50%*
75% reduced employee labor*